Facebook Ads work... to a point....

So the past week I have been experimenting with using facebook ads to promote Treading Paper. So far I went from 70 something likes to 180 in like 3 days. I have spent about 40 bucks but hey that's the price to marketing. I'm hoping to keep using them to gain more fans and hopefully in time turn them into super fans. Getting exposure is really the hardest part of being a musician. Playing well, heck even writing good songs is only probably a third of the battle. That's why so many people aspire to get a record deal. they hope that once they get signed, the label will do all the marketing for them. from what I've read though, in most cases that is not true. being a musician is not just about playing well, sad but true. Another crappy thing I have learned recently is that facebook does not send your "posts" to all of your fans. your reach has been greatly reduced that past couple of years. why is that? they say its to help better the users on facebook by only posting "relevant" content on their wall. so if your post has no likes or comments, guess what? the reach will be significantly reduced to your friends or fans. Also apparently the average life of a post is only about 3 hours.... So even if you have a large friend or like list, chances are only a third or so people will ever see what you post.... so maybe it does benefit people in some way but I also think its part of facebooks plan to make money. see if you want to get more reach to your fans, you can "boost" your post to reach more people but the reach of course depends on how much your willing to pay.... I miss the old days where facebook was truly free.